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Baby Boomers opt for tried-and-true brands.
July 26, 2020
By: Happi Staff
COVID-19 is a burden for all age groups, but the impact is different across generations, notes IRI Worldwide. Boomers are both a significant segment (22%) of the US population and they control more than half—57% of US household wealth. Yet, nearly a third report financial insecurity. While 49% of Gen Z and younger Millennials said that their household income is at risk due to COVID-19, just 29% of younger Boomers and 25% of older Boomers agreed. But as the number of new COVID-19 cases in the US ...
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